Our Directors

Herbert Chong: Executive Chairman

Herbert Chong is the Executive Chairman and co-founder of Honey Bun (1982) Limited, which he founded with his wife Michelle. Herbert graduated from CAST (now University of Technology, Jamaica) upon completion of his study in Technical Engineering. A man of many talents, he subsequently qualified as a Realtor, and became a property investor.

Herbert gained much of his entrepreneurial skills in Toronto, Canada as a Business Operator in the Food Industry. Returning to Jamaica with the knowledge he gained abroad, he has distinguished himself in the local business community and has built a strong reputation of excellence and for being a man of his word – a trait he describes as being one of his most valuable assets. This has contributed to making Honey Bun a beloved household name for over three decades.

Michelle Chong: Chief Executive Director

Michelle Chong is the co-founder of Honey Bun (1982) Limited, which she founded with her husband. She has been the CEO for the past 35 years. A graduate of York University, Toronto, Canada, where she earned a Bachelor of Arts degree, she is trained as a certified HACCP consultant through BRI International Canada, and the Bureau of Standards Jamaica. Michelle was selected as a Quality Ambassador for the Jamaica Bureau of Standards. To add to her many awards and accomplishments, over the years she has been highly ranked in Business Suite Online, both as Business Women and as Chief Executive Officer, including #1 in 2016 and top 10 in 2017.

She has now founded The Honey Bun Foundation, for Small and Medium size Enterprises and the Creative Industry. Additionally, she provides mentorship to small business owners.

Michelle’s strength includes finding opportunities in challenges, strategic planning, team building and process engineering systems that create value and add consistency to manufacturing. Her passion for development of Human Resources, has created a unique and dynamic culture that continues to be one of Honey Bun’s key competitive features.

Paul Moses: Non-Executive Director

Paul Moses is a Non-Executive Director of Honey Bun, and also serves as Chairman of the Compensation and Nomination Committee, and is a member of the Audit & Risk Management Committee.

He is the founder and Managing Director of Checker International Limited. He has acted as a consultant to Honey Bun since 2000, and since then, has assisted with various strategic initiatives. Paul is a former Director of the Jamaica Exporters Association, and prior to founding Checker, he worked in management at Kem Products Limited, having started his career at Seprod as a management trainee. He is also a Director of Capacity Concepts Limited founded in 2016. Capacity Concepts Limited does presentations on select topics with an emphasis on building sales platform.

Paul has served as an advisor to Honey Bun since 1998, and was one of the main advisors at the time. He has been instrumental in several changes that have put Honey Bun on track for future success. He transitioned to become a director when the company went public in 2011.

Paul holds a Bachelor of Science Degree in Economics from the University of the West Indies.

Charles Heholt: Non-executive Director

In addition to being a non-Executive Director, Charles Heholt serves as Chairman of the Audit and Risk Management Committee, and is a member of the Compensation and Nomination Committee.

He is the CEO of IGL, and is the founder and Managing Director of Nationwide Technologies Limited. Previously, he held various senior management roles with GraceKennedy group of companies.

A qualified Materials Engineer, Charles is a graduate of McMaster University in Hamilton, Ontario, Canada. He holds professional certificates in Project Management, Health and Safety management, and has completed numerous courses on leadership and management.

Yaneek Page: Non-executive Director

Yaneek Page is the Founder and Managing Director of Future Services International Limited (FSIL), a pioneering company in legal funding, litigant support, and enterprise risk management training in Jamaica. A certified trainer in entrepreneurship, Yaneek is also the Creator and Executive Producer of ‘The Innovators’ business TV series, which transforms small businesses and promotes entrepreneurship. She is also an entrepreneurship and small business writer for MasterCard Latin American, the Caribbean Business Blog and The Gleaner Newspaper.

Yaneek has received several awards which include; the 2015 World of Difference Award (Entrepreneurship); 2015 Enterprising Woman of the Year (EW Award) and the 2015 Environmental Health Foundation Award for Contribution to Financial Health in Jamaica.

She holds a Bachelor of Science Degree in Management Studies and a Master of Science degree in Development Studies with a concentration in Social Policy.

In 2016, she was elected to the board as an Independent Director, based on her understanding of Human Resource Management and Business Entrepreneurial Skills.

Wayne Wray: Non-Executive Director/Mentor.

Honey Bun’s Mentor, Wayne Wray, is a business and financial consultant. His portfolio of experience and expertise spans several industries, including executive leadership and management positions in the areas of Finance and Banking.

He is a past Chairman of the Jamaica Institute of Bankers, as well as the Caribbean Association of Banks, and has served in the capacity of Vice President of the Jamaica Bankers Association.

Licensed by the Financial Services Commission as an investment advisor, Wayne is the principal director of Wiltshire Consulting and Advisory Limited – a business advisory firm with local and international clients. He is also Managing Director and the principal shareholder of 365 Retail Limited.

Wayne is committed to nation building, and serves as a Mentor and Director on the Boards of several publicly-listed and privately-held private sector companies as well as Community Development Organisations.

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