Honey Bun Rings Bell

Honey Bun's Krystal Chong (second left) lists some ingredients in “the perfect bun” as JSE general manager Marlene Street- Forrest (left), Michelle Chong and Herbert Chong look on. (Photo: Bryan Cummings)
Honey Bun’s Krystal Chong (second left) lists some ingredients in “the perfect bun” as JSE general manager Marlene Street- Forrest (left), Michelle Chong and Herbert Chong look on. (Photo: Bryan Cummings)

THE “Perfect Jamaican Bun” has finally arrived in the island, said the chief marketing officer of Honey Bun (1982) as the company rang the bell to open trading on the Jamaica Stock Exchange (JSE) yesterday.

The Jamaican bun is descended from the hot cross bun introduced from England centuries ago, Krystal Chong said as she launched three new products — a spiced bun, a fruit bun and a cheese bun.

Honey Bun is the first company to launch its product by ringing the stock exchange bell, said Marlene Street-Forrest, the JSE’s general manager.

Neville Ellis, the exchange’s marketing manager, said that the ceremony — a long-standing tradition on the New York Stock Exchange — is a good way to symbolise the company’s growth.

Street-Forrest pointed to the company’s six per cent growth for the first quarter ended December 2011, compared to the same period of the previous year. “Honey Bun has assisted in the improvement of the country’s export earnings by increasing its export sales by 75 per cent,” she said.

Honey Bun chairman Herbert Chong said he was “particularly excited” about the launch of the company’s new products. “Our strength is in our products, their development and their efficient and consistent manufacturing,” he said. “This is what creates consumer demand and maintains customer loyalty.”

Since listing on the Junior Stock Exchange last June, the company has invested in product development and consumer research, said Krystal Chong.

Honey Bun is celebrating its 30th anniversary this year.

 

Read article on Observer’s website.

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