Honey Bun Pumps $10 Million Into Education Competition

Honey Bun principals (from left clockwise), chief marketing officer Krystal Chong (seated), chief operations officer Daniel Chong, CEO Michelle Chong, and chairman Herbert Chong.
Honey Bun principals (from left clockwise), chief marketing officer Krystal Chong (seated), chief operations officer Daniel Chong, CEO Michelle Chong, and chairman Herbert Chong.

HONEY Bun has, in recent months, injected over $10 million into the local education sector via its School Dayz Competition, which has impacted more than 300 schools.

The $10-million spend represents prizes given to students in line with the campaign’ objective to reinforce the importance of education among youths and communication to spread the message to youngsters nationwide. It also represents educational tools, such as computers, that were awarded to schools throughout the competition.

“It was gratifying to see how many schools and students participated in this initiative,” said Krystal Chong, director of marketing and business development at Honey Bun, in a release to Career & Education. “This effort is a further testament to how committed we are in encouraging our nations’ youth to grasp education as the tool that will allow them to best determine their future.”

Honey Bun School Dayz offers the opportunity for talented students to win coveted laptop notebooks, while select schools are rewarded with much needed computers and free Internet access for one year under the programme, which is also sponsored by ZIP 103, Ocean Spray, Wata, and LIME.

“Honey Bun’s commitment to youth continues with its ongoing athletic sponsorship of Brittany Matthews, grade eight student at neighbouring John Mills Primary and Junior High School,” the release said. “With accolades that include MVP at the 2009 Miami, Northwest Classic track meet and silver and bronze medal in the 4 x 1 relay and 100m respectively at the 2010 event, she is considered one of track’s promising young stars.”

Honey Bun operates as a wholesale bakery, manufacturing snack products islandwide for the local industry and exports to the USA, UK, and the Caribbean. The company operates 24 hours a day, seven days a week in order to output and distribute freshly baked products.

The Honey Bun brand is available locally in all leading supermarkets, small retails, schools and service stations. The main product lines manufactured under the Honey Bun brand are donuts, snack cakes, buns, raisin bread, and cheese bread.

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