Executive Management

Herbert Chong – Executive Chairman

Herbert Chong, together with his wife, Michelle Chong, is a founder of the Company. He graduated from CAST (now the University of Technology of Jamaica) upon completion of a course in Technical Engineering. Mr. Chong subsequently qualified as a Realtor and became an investor in properties. Herbert Chong gained much of his entrepreneurial skills in Toronto, Canada as a Business Operator in the Food Industry.

Michelle Chong – CEO

Michelle Chong is CEO and co-founder of Honey Bun (1982) Limited for the past 35 years. She is a graduate of York University, Toronto, Canada, where she gained a Bachelor of Arts degree. She is trained as a certified HACCP consultant through BRI International, Canada and the Bureau of Standards Jamaica. Michelle was elected as president of the Jamaica Exporters Association in March 2016. She is a director on the JAMPRO board, and a director on the Board of the Special Economic Zone. In 2016 Michelle was selected as a Quality Ambassador for the Bureau of Standards, Jamaica and was ranked 2016 Businesssuite #1 Jamaican CEO, for the Junior Market.

Daniel Chong- COO

Daniel Chong graduated from the University of Waterloo, Ontario, Canada with an Honours degree in Civil Engineering. He worked for AECOM, a United States Fortune 500 Company as a Transportation Designer before joining the family business as Chief Operations Officer. He has experience in distribution logistics from previous employment in Toronto, Canada. Daniel works closely with the CEO on the technical operation of the Company’s day to day business. Daniel joined Honey Bun in 2010 and has been directly responsible for production and operational efficiencies. Daniel’s eye for detail and technical planning capabilities have contributed significantly to the bottom line in terms of creating efficiencies to decrease costs and maximize output.

Janelle Brown- Marketing Executive

Janelle Brown has 7 years experience in Marketing/ Communications. She holds an MBA in Marketing from Mona School of Business & Management. Janelle is PMI trained in project management and has worked in Marketing, PR, and Social Media Management, for major telecoms, manufacturers, academic and financial institutions, as well as entertainment events. She has notable overseas experience having studied and travelled in the US, Europe, and the Caribbean. She has volunteered on various community development projects focused on violence prevention. In 2015 she was selected to be a part of President Barack Obama’s  Young Leaders of the Americas Initiative  (YLAI). Janelle joined Honey Bun in 2015 and is responsible for brand strategy and export.

Dustin Chong – Sales and Distribution Manager

Dustin Chong graduated from the University of the West Indies in Jamaica in 2012 with a Bachelor of Arts degree in Business Management. He worked with Honey Bun in several capacities during his student years and joined the Company in 2012 as a Regional Manager for select sales routes. In January 2014, Dustin assumed the role of Distribution and Sales Manager. Dustin is responsible for the reduction in distribution costs and increase in sales this year to meet the record sales of over one billion dollars.